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How to handle customer complaints in your online store

4 min read

The best protection for a store owner is making it easy for customers to get problems solved directly.

Prevent complaints

Most complaints come from unclear expectations:

  • Accurate photos and descriptions
  • Clear delivery fees and times
  • A written return and exchange policy
  • A visible WhatsApp number

When a complaint arrives

Reply fast, apologize, ask for details and offer a clear fix: exchange, return or compensation.

Tools that help

Use Matjari's free return policy generator and read the customer service guide.

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